Payfelix Remastered
Felix makes payments easy and super intuitive.
Felix Payment Systems is a leading provider of innovative Soft POS payment services. As a forward-thinking fintech company, we offer cutting-edge solutions that enable businesses to accept secure and seamless card payments through their cloud terminal. Our mission is to make payments simple, secure, and accessible for everyone.
Softpos Technology
How Felix is changing daily lives
Felix’s softpos technology significantly enhances operational efficiency and customer experience across various sectors. Here are four specific areas where its impact is notable
Retail and Grocery Stores
Retail and grocery stores leverage SoftPOS for fast, secure checkout, enhancing shopping convenience and reducing wait times, especially during peak hours.
Transportation
SoftPOS streamlines fare payments in transportation, enabling quick, contactless boarding in buses, taxis, and trains, facilitating a smoother travel experience.
Cafes and Restaurants
In cafes and restaurants, SoftPOS offers diners a seamless payment process right from their table, improving service efficiency and customer satisfaction.
Service Industry
The service industry, from beauty salons to freelance professionals, adopts SoftPOS for its flexibility, allowing for on-the-spot, hassle-free payment transactions.
System architecture
High level system architecture of this web application
caption: System architecture
Please feel free to visit the live site.
My contributions in UI/UX
While I was working on this project, I had this chance to create a re-design of the blog/news page. I wanted to make it more engaging and interactive for the users. I spent some time in looking at good practices of0 UI/UX and how to make it SEO friendly as well. After some research and a number of iterations, I created a complete wireframe and then mock up of News page. I used a lot of white space and a clean layout to make the content more readable. I also added a few animations to make the page more dynamic. I think the new design is more modern and user-friendly. I hope you like it!
News Page payfelix.com/news
Site Web-Vitals
The site is optimized for performance and SEO. It has a 100/100 on performance and best practices, while 95+ on all aspects such as SEO and Accessibility. The site is fully responsive and accessible on all devices.
Check live speed here.
Site SEO
Ranking 4th on Google among other SDK competitors
Ranking 3rd on Google among other SoftPOS competitorsAfter I optimized the site to achieve technical SEO best practices, we saw a notable improvement in site ranking. This optimization led to a significant increase in organic search traffic. Moreover, there was an overall surge in site visitors by 225%, which marked an increase from the usual 40-50 daily visits to well over 130.
My reflection on this project
Working on this web application was a new journey for me. I dived into the world of WordPress CMS and got my hands on the Elementor framework to put together dynamic pages. It was a bit of a learning curve, trying to build a site that was not only fully manageable through a CMS but also had that modern, interactive feel to it. Elementor was a game changer, really. It came with so many built-in components, but the cool part was that I could also get creative and slot in my own HTML and JavaScript into these widget containers. And the cherry on top? WordPress is so open to third-party integrations. That made a huge difference. Reflecting on it all, this project stretched my skills and made me see just how powerful and flexible these tools can be in the right hands.
Thanks for reading! Please feel free to visit the live site.
Contact me to know more about this project!